Search Engine Optimization

Web Design & Local Visibility Through SEO

G.U.M. collaborated closely with Ziggy's Ice Cream to develop a cutting-edge website with a strong emphasis on mobile optimization. We designed and implemented a responsive interface that ensures seamless browsing across all devices. This approach not only enhances accessibility but also allows customers to easily explore Ziggy's menu and discover new flavors. By prioritizing mobile optimization, we've significantly improved user engagement and satisfaction.


OUR ROLES:


  • Website Design & Development
  • SEO


A laptop and a tablet are displaying a ziggy 's ice cream website.

1,700

Monthly Site Visits

15

Monthly Form Submissions

240%

Increase in Monthly Web Traffic

Proven Methods to

Elevate User Engagement

Ziggy's Ice Cream Menu Revamp

Ziggy's Ice Cream teamed up with Grow ur Marketing to transform their online menu. Using custom tools, they created an interactive page where customers can easily explore and compare different ice cream flavors, toppings, and serving styles. This new design makes it easier and more fun for customers to choose their favorite treats, leading to increased satisfaction and engagement.

A laptop and a tablet are displaying different flavors of ice cream.
A black and white drawing of a store front with a awning.

The Goal

For Ziggy's Ice Cream, our focus was on creating a seamless digital experience that starts with an intuitive and accessible menu. We built their website to feature a simple yet comprehensive menu layout, showcasing a variety flavors. Each menu item has a category it falls into with a short description as well as pricing. Additionally, the flavors feature dropdown menus, simplifying the ordering process and making it convenient to explore the menu. Given Ziggy's popularity, this streamlined approach helps maintain a smooth flow in the line, ensuring efficient service during peak hours.

What are keywords?

Keywords are the terms users type into search engines to find information online. They play a critical role in SEO by helping businesses attract targeted visitors to their websites. Effective keyword research involves identifying terms potential customers use to optimize content for better visibility in search engine results, boosting organic traffic and digital presence.

A tablet with a google search bar on it.
A diagram showing the benefits of keyword research.

Keyword Research

Enhancing SEO, Brand Visibility, Conversions, and Insights

Improved SEO: Targeting relevant keywords optimizes website content for higher search engine rankings and increased organic traffic.


Enhanced Brand Visibility: Appearing in search results for targeted keywords boosts brand exposure and credibility.


Better Conversion Rates: Aligning content with user-intent keywords attracts more qualified leads likely to convert into customers.


Marketing Insights: Keyword research provides valuable data on customer interests and trends, informing strategic marketing decisions.

SEO Impact

A screenshot of a website showing engagement , traffic , and events.
A screenshot of a website showing engagement , traffic , and events.

Mobile Optimzied

New Age of Technology

For modern businesses looking to increase accessibility and user experience, mobile optimization is crucial. Businesses ensure smooth navigation and usability across many devices by creating mobile-friendly websites. This strategy meets the needs of the growing population of consumers who browse and make purchases on smartphones and tablets. Setting mobile optimization as a top priority helps businesses stay competitive in today's digital environment by increasing client satisfaction and engagement.

A white cell phone with a contact form on it.

Custom Dashboard

Efficient SEO Stat Management for Client Accounts

Our custom dashboard simplifies SEO management by consolidating client responses and statistics in one secure location. It offers easy file uploads and supports multiple client accounts, ensuring efficient data analysis and seamless collaboration. This streamlined solution enhances transparency and effectiveness in tracking SEO performance, making it an essential tool for optimizing client campaigns.

A tablet with a dashboard on the screen.

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